Journal of Business Studies and Economic Research https://journals.uot.edu.pk/jbser <p>The <strong> Journal of Business Studies and Economics Research</strong> (JBSER) is the first research journal of Faculty of Business And Economics at the University of Turbat (UoT) Pakistan. JBSER is committed to publish scientific research paper of significant quality from the field of Finance, Business , Economics , Accounting , Management, and related fields both nationally and internationally. The goal of JBSER is to become one of the best, top-tier , and Higher Education Commission recognised research journal that disseminate scientific knowledge related to emerging trends, challenges, and solutions to above mentioned fields.</p> <p><strong>ISSN: 3005-6314(online)</strong></p> <p><strong>ISSN: 3007-505X(Print)</strong></p> Faculty of Business and Economics, University of Turbat en-US Journal of Business Studies and Economic Research 3007-505X Financial Literacy, Retirement Planning, And Demand for Life Insurance: Evidence from Lecturers in Lagos State-Owned Tertiary Institutions https://journals.uot.edu.pk/jbser/article/view/44 <p><em>Financial literacy is a protective tool for ensuring quality retirement life through annuity life insurance policy. This study evaluated the effects of financial literacy metrics and retirement planning on the demand for life insurance among University lecturers in Lagos State-Owned tertiary institutions. The employed a cross-section survey research design; cum multiphase sampling techniques. Thus, a structured questionnaire of two hundred and seventy-three gathered from University lecturers in Lagos State-Owned tertiary institutions. The statistical techniques adopted were simple frequency percentages and multiple regression technique among the sampling units. While financial attitude, financial knowledge, and financial behaviour showed a positive relationship with the demand for life insurance, financial confidence an inverse relationship. Retirement planning has positive and significant effect of the demand for life insurance. </em><em>On recommendations, the insurers should take concrete steps to enlightening the University lecturers on the benefits of life insurance to ensuring protective future on their retirement. Government, on the other hand, should make effort to organising workshops, seminar, and conferences that can help literate University lecturers further on financial matters in terms of knowledge, confidence, attitudes, and behaviour for better retirement age.&nbsp; </em></p> SUNDAY AJEMUNIGBOHUN Rasheed Olawale AZEEZ Copyright (c) 2024 Journal of Business Studies and Economic Research 2025-03-11 2025-03-11 2 1 1 23 Investigating the impact of website design, reliability and perceived ease of use on consumer trust via customer satisfaction https://journals.uot.edu.pk/jbser/article/view/56 <p>The success of E-commerce depends on the efficient interrelation between the design, usability, and usage of online platforms which in turn can influence customer satisfaction fostering customer trust. This study focuses on identifying the impact of website design, reliability, and perceived ease of use on customer trust and how the mediating role between these crucial components is played by customer satisfaction. By choosing the philosophy of positivism and using a deductive approach, this study conducted a thorough survey in many cities of Pakistan to collect quantitative data from 300 individuals chosen through purposive sampling. The study uses sophisticated statistical software like SPSS and Process Macro to analyze the internal consistency, reliability, correlation and mediation of the data gathered. The results revealed that better usability, attractive design, and reliable services increase the satisfaction of customer which in turn fosters an increased trust in e-commerce platforms. This paper provides actionable insights for e-commerce firms that by improving the design, and usability of websites and by providing reliable services, e-commerce companies can satisfy changing customer expectations and generate long-term loyalty, which is a crucial factor for surviving in this highly competitive digital environment. Future research is recommended to include actual customer behavior in the research model to predict the impact of these variables on the purchase intentions of the customers. The study offers fresh insight about the complex integration of the website engaging elements and acts as a valuable asset for industry stakeholders since it provides a holistic strategy that is necessary to survive in this highly competitive environment.</p> amna malik Asia Gul Panra Copyright (c) 2024 Journal of Business Studies and Economic Research 2025-03-11 2025-03-11 2 1 24 49 Impact of Economic Growth and Trade Openness on Foreign Direct Investment: A Case of Pakistan https://journals.uot.edu.pk/jbser/article/view/47 <p>Over the past three decades, global Foreign Direct Investment (FDI) has surged, indicating a profound shift towards economic globalization. FDI is pivotal in fostering interaction between nations, regions, and Multinational Corporations (MNCs), driving international trade, information exchange, and migration. Historically, FDI has spurred the development of host countries by enhancing infrastructure, technical expertise, and financial resources. South Africa emerges as a regional growth catalyst, channeling FDI to neighboring economies and bolstering technology transfer and human capital development. However, challenges persist, particularly in sectors vital to Pakistan's economic advancement, necessitating substantial investment. Understanding factors influencing cross-border investment decisions is imperative for sustainable growth.</p> Adeel Ashraf Copyright (c) 2024 Journal of Business Studies and Economic Research 2025-03-11 2025-03-11 2 1 50 58 The Digital Remittance Corridor: Exploring the role of Internet Access in Foreign Remittances inflow to selected Asian Countries https://journals.uot.edu.pk/jbser/article/view/50 <p><span class="TextRun SCXW199742515 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW199742515 BCX0">This study examines the long-term effects of socioeconomic variables—GDP, inflation, cell</span><span class="NormalTextRun SCXW199742515 BCX0"> phone</span><span class="NormalTextRun SCXW199742515 BCX0"> subscriptions, internet usage, literacy rates, and </span><span class="NormalTextRun SCXW199742515 BCX0">exchange</span><span class="NormalTextRun SCXW199742515 BCX0"> rates</span> <span class="NormalTextRun SCXW199742515 BCX0">on personal remittances in</span><span class="NormalTextRun SCXW199742515 BCX0">flow to top remittance-receiving Asian economies like</span><span class="NormalTextRun SCXW199742515 BCX0"> Pakistan, India, Bangladesh, Sri Lanka, and the Maldives. The research utilizes various statistical tools</span><span class="NormalTextRun SCXW199742515 BCX0"> for analysis.</span><span class="NormalTextRun SCXW199742515 BCX0"> The results aim to provide policymakers with insights for optimizing remittance benefits and developing responsive policy frameworks.</span></span><span class="EOP SCXW199742515 BCX0" data-ccp-props="{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p> syed sufiyan ahmed Copyright (c) 2024 Journal of Business Studies and Economic Research 2025-03-11 2025-03-11 2 1 59 80 The Mediating Influence of Corporate Social Responsibility on the Relationship Between COVID-19's Impact and the Performance of Nigerian Banks https://journals.uot.edu.pk/jbser/article/view/37 <p>The study employed a descriptive research design to investigate the mediating role of Corporate Social Responsibility (CSR) in the relationship between the impact of COVID-19 on the performance of Nigerian banks. The target population comprised the entire staff of selected banks (Zenith Bank, Guaranty Bank, First Bank, Access Bank, and United Bank) in the Ibadan metropolis, Oyo State, totalling 207 respondents as provided by their regional headquarters. The selection of banks involved a purposive random sampling method, while the sample size of 138 respondents was selected as a sample size for the study. The data analysis was performed with the aid of Pearson Product Moment Correlation Coefficient (PPMCC) and Path Analysis- Structural Equation Modelling (PA-SEM).&nbsp; The results show that there is a positive relationship between COVID-19 and both banks’ performance and corporate social responsibility. This connotes that the surge of COVID-19 in Nigeria compelled banks to leverage digital age technology infrastructure, enabling the creation of opportunities. this shift also empowered consumers to conduct various banking transactions, including checking account balances and making payments through telecommunication networks. &nbsp;Furthermore, it was also revealed that corporate social responsibility exerts a partial mediating effect on the relationship between COVID-19 and banks' performance. This suggests that the influence of COVID-19 on banks' performance is more pronounced when CSR levels are elevated.</p> <p>&nbsp;</p> <p>&nbsp;</p> Ademola Samuel Sajuyigbe Copyright (c) 2025 Journal of Business Studies and Economic Research 2025-03-11 2025-03-11 2 1 81 102