The Journal of Business Studies and Economics Research (JBSER) is the first research journal of Faculty of Economics, Commerce & Business Administration at the University of Turbat (UoT) Pakistan. JBSER is committed to publish scientific research paper of significant quality from the field of Finance, Business , Economics , Accounting , Management, and related fields both nationally and internationally. The goal of JBSER is to become one of the best, top-tier , and Higher Education Commission recognised research journal that disseminate scientific knowledge related to emerging trends, challenges, and solutions to above mentioned fields.